Who We Are
FOUND@TION is a fractional marketing leadership company for ambitious direct-to-consumer (DTC) brands earning $0–$50M in annual revenue.
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We’re called FOUND@TION because setting the right marketing foundation is critical to long-term growth.
We place a senior marketer with 10+ years of experience to step in as your fractional CMO, VP of Marketing, Head of Marketing, or Head of Growth, providing high-level strategy without the cost of a full-time hire.
Why Fractional Marketing?
Hiring a full-time senior marketer is expensive and often unnecessary for early stage companies. There are also times where all you need is a temporary solution.
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Our fractional model gives you C-suite experience for only the time you truly need to drive impact, so you can reach revenue and profitability goals faster.
What We Deliver
We provide complete marketing leadership and hands-on execution, including:
Go-to-market strategy
Scaling Strategy
KPI development
Marketing P&L
Forecasting
Reporting
LTV Analysis
Paid media strategy
CRM strategy
CRO strategy
Sales channel expansion
Tech stack recommendations
Marketing calendar planning
Agency and in-house team management
Whether you need a fractional CMO to run your entire growth plan or a fractional head of growth to optimize key channels, we tailor every engagement to your needs.
20,000+ hours of experience working for fast-growing DTC brands.
Ways To Partner
Every brand’s needs are different, so we design each engagement to match your goals, stage, and budget. We offer:
Ongoing Fractional Leadership
Great when you need a marketing executive for an open-ended period for an established DTC brand.
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Pre-determined set of hours per week. Typically 10–15 hours per week.
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Weekly leadership and team calls
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Weekly and monthly goal reporting
*NEW* (Now accepting openings for Q1 2026)
Startup Marketing Accelerator Program
A multi-month program that prepares and launches your DTC brand for foundational success from the start.
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6-month program to launch your brand across channels with sustained support
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Brand launch framework and roadmap
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Weekly leadership and team calls
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Weekly and monthly progress alignment
Project or Time-Based Engagements
Ideal for defined marketing initiatives or interim leadership.
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High-impact strategic projects with set deliverables
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Short-term CMO or VP of Marketing coverage
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Fixed hourly rate or monthly structure​
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On-Demand Consultations
Have a question, problem or strategy you need a second opinion on? Hire us for a seasoned perspective.
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1 hour conversation
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Fixed hourly rate
Get Started
Fill out the form to get more information about our marketing services. All quotes are custom based on your business needs. We'll be in touch soon.